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Bajaj Almond drops undertook the initiative to create the “World’s longest head massage chain” to promote the importance of regular hair oiling.
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Bajaj almond drops took the press radio and digital platforms and engaged with millions of Indian women.
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Hair oiling is the traditional part of Indian hair care regime but often consider messy and time-consuming.
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Almond oil is a light oil which nourishes hair and also it’s not messy.
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Bajaj is trying to promote a healthy lifestyle and helping the consumer to feel good without changing the traditional approach to hair care.
Source-http://bit.ly/2hAKURj
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