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Yahoo launched content marketing solution, “Storytellers” to drive customer engagement.
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It will be linked with Yahoo Gemini – a marketplace for mobile ads.
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Gurmit Singh, Managing director and Vice President of Yahoo said: “With Yahoo Storytellers, we are offering a better way for brands to create powerful content that’s informed by data and engages the right audience”.
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Yahoo storytellers will help creators develop premium video and across various social media platforms.
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To create successful campaigns Yahoo has partnered with Australia Tourism, Accenture, Amazon, etc.
Source: http://bit.ly/2oWSCKT
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