Happily unmarried is a New Delhi based online consumer product firm.
They make fun and quirky accessories targeted at a young audience and also have a portfolio of male and female grooming products.
Wipro consumer care, the personal care arm of Wipro enterprises has agreed to invest in the firm Happily Unmarried Marketing Pvt ltd.
The investment made by Wipro is the company’s strategy of leveraging emerging online opportunities brought by rapid digitalization.
Like Wipro consumer care, many large firms acquired smaller niche venture to boost growth.
For instance, Marico Ltd acquired 45% stake in Beardo a men’s grooming brand. Unilever Plc acquired Dollar shave Club Llc which is another male grooming brand.
