Who is cuter than Vodafone’s ‘Pug’ and ‘Zoozoos’?

• Mid over breaks during the high intensity Indian Premier League, now feature an elderly couple in their 60s enjoying their second Honeymoon in Goa.

• “Make the most of now”- Vodafone’s campaign for its data services.

• In its 1^st video, their grand-daughter helps them to locate the chauffer whom she has already reserved and is supposed to pick them up from the railway station.

• 2^nd video shows their way where they ask people for directions only to get more confused. Eventually, Asha turns on GPS services and Google maps help them reach their destination.

• The campaign executed by Oglivy and Mather will have six such videos, which will tell the story of the elderly couple and their 2^nd Honeymoon experience at Goa.

• Vodafone’s new campaign- Make The Most Of Now featuring the cute old couple, Bala & Asha, will stand out powerfully and reinforce the messaging on the Data Strong Network in unique ways built on popular use cases.

Source: http://bit.ly/2pqP17n 

 

 

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