The global fashion brand has recently released an ad film called ‘#UnitedByHalf’.
It has taken up ‘equality of women’ in its latest integrated campaign.
The differentiating factor of the campaign is its appeal to society as a whole and the fact that it celebrates equality.
The brand has been working upon five key priorities for gender equality: sustainable livelihood, non-discrimination and equal opportunities, quality education, access to healthcare and combating violence.
UCB has attached a clear call to action by asking people to pledge for ‘United By Half’ via a microsite.
The campaign was launched on digital platforms such as YouTube and Facebook, but is running on television as well.
