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Twitter is launching a 24-hour streaming news channel in partnership with the Bloomberg Media, in the expansion of Twitter’s video operations.
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With this new network, they are setting out to reinvent the digital breaking news experience for the global news consumer who wants and needs more than what’s available.
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Twitter’s user growth has stalled in the past few quarters and the company has been trying to convince advertisers that it will strengthen its user base.
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As part of its efforts, it has updated its product offerings including live video broadcasts from its app and launched new features to attract users.
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Twitter already offers some live video news through a partnership with the streaming application Cheddar. It had rights last year to stream some National Football League games but lost that for the upcoming season to Amazon.
http://bit.ly/2pdWROA
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