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Time Warner will develop original shows for Snapchat Inc. for next 2 years.
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Also HBO and Time Warner will advertise on Snapchat as the millennials are moving towards mobile platforms.
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Time warner will air 3 shows per day by the end of this year on Snapchat.
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“We’re confident that this partnership will help drive larger audiences to our shows,” said Gary Ginsberg, Time Warner’s marketing and communications head.
