Sustainable marketing is the process of maintaining productivity by replacing resources with equal or greater resource value while avoiding degrading of systems supporting resources within functions of environmental, economic, social and political eco-environments.
Sustainable marketing has three foundational principles-
Waste reduction and social engagement- Elimination of waste from product packaging, such as using no wrappings or simple biodegradable wrappings for packaging to website linkage optimization.
Bartering versus purchasing- Bartering in place of buying are the utilization of social networking and the adoption of partnering to gather like-minded persons open to cross-promotion and information sharing.
Longevity- Planning longevity into marketing efforts that will protect the brand from long term fluctuations in advertising prices which will optimise long term returns.
Sustainable marketing leads to better customer relationships through greater efficiency of pricing of goods because of waste reduction, accessible social networks and cooperative partnerships with other businesses.
Examples of sustainable marketing-
MC Donald’s started giving out its product in a paper bag instead of plastic bags thus doing green marketing at a reduced cost.
Coca-Cola, in order to save water, does rain water harvesting thus saving water and giving back to the environment a small portion of the water that it consumes for production.
Volkswagen is focusing on providing an efficient and affordable car that is friendly to the environment having zero emissions and a fully electric vehicle.
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Hi there, I found your web site by means of Google even as searching for a comparable
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Hi there, simply became alert to your weblog via Google, and found
that it’s really informative. I’m gonna be careful for brussels.
I will appreciate in case you proceed this in future.
Lots of folks will likely be benefited out of your writing.
Cheers!
A motivating discussion is definitely worth comment. There’s no doubt that that you ought to publish more about this topic, it may
not be a taboo subject but generally people do not talk about these subjects.
To the next! Best wishes!!
Hello There. I discovered your blog the use of msn. This is an extremely neatly written article.
I’ll be sure to bookmark it and come back to read more of your useful information. Thanks for the post.
I’ll certainly return.
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Normally I do not read post on blogs, but I would like to say that this write-up very forced me to try and do so! Your writing style has been amazed me. Thanks, very nice post.
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Hmm is anyone else having problems with the images on this blog loading? I’m trying to find out if its a problem on my end or if it’s the blog. Any suggestions would be greatly appreciated.
excellent post, very informative. I wonder why the other specialists of this sector do not notice this. You should continue your writing. I am sure, you’ve a huge readers’ base already!
Outstanding post however , I was wanting to know if you could write a litte more on this subject? I’d be very grateful if you could elaborate a little bit more. Bless you!
I’m blown away by the quality of this content! The author has undoubtedly put a tremendous amount of effort into researching and structuring the information. It’s inspiring to come across an article that not only offers useful information but also keeps the readers engaged from start to finish. Great job to him for creating such a masterpiece!
I?m impressed, I must say. Actually rarely do I encounter a weblog that?s both educative and entertaining, and let me let you know, you’ve gotten hit the nail on the head. Your concept is outstanding; the difficulty is one thing that not enough persons are talking intelligently about. I am very completely happy that I stumbled throughout this in my search for something relating to this.
Youre so cool! I dont suppose Ive read anything like this before. So good to search out anyone with some unique thoughts on this subject. realy thank you for beginning this up. this website is one thing that’s wanted on the net, someone with a little originality. useful job for bringing something new to the internet!
I’m blown away by the quality of this content! The author has undoubtedly put a huge amount of effort into exploring and organizing the information. It’s exciting to come across an article that not only offers helpful information but also keeps the readers captivated from start to finish. Kudos to her for producing such a remarkable piece!
Normally I don’t read post on blogs, but I would like to say that this write-up very forced me to try and do it! Your writing style has been surprised me. Thanks, quite nice article.
I just couldn’t depart your website before suggesting that I really enjoyed the standard info a person provide for your visitors? Is gonna be back often in order to check up on new posts
Howdy! I could have sworn I’ve been to this blog before but after checking through some of the post I realized it’s new to me. Nonetheless, I’m definitely delighted I found it and I’ll be bookmarking and checking back often!
My partner and I stumbled over here by a different page and thought I may as well check things out. I like what I see so i am just following you. Look forward to exploring your web page yet again.
This is very interesting, You are an excessively professional blogger. I’ve joined your feed and stay up for looking for extra of your magnificent post. Also, I’ve shared your website in my social networks!
Hiya, I am really glad I have found this info. Today bloggers publish just about gossips and net and this is actually irritating. A good website with interesting content, that’s what I need. Thank you for keeping this website, I will be visiting it. Do you do newsletters? Can not find it.
We’re a bunch of volunteers and opening a new scheme in our community. Your web site offered us with useful information to work on. You’ve done an impressive activity and our whole neighborhood can be thankful to you.
Hello there, I found your website by way of Google whilst searching for a similar topic, your web site came up, it looks great. I’ve bookmarked it in my google bookmarks.
I?d have to test with you here. Which is not one thing I normally do! I get pleasure from studying a post that will make individuals think. Also, thanks for allowing me to remark!
Normally I do not read post on blogs, but I wish to say that this write-up very pressured me to check out and do so! Your writing style has been surprised me. Thanks, very nice post.
fantastic put up, very informative. I ponder why the opposite experts of this sector do not notice this. You must continue your writing. I’m confident, you’ve a great readers’ base already!
Hello there, just become alert to your blog via Google, and located that it is really informative. I?m going to watch out for brussels. I will be grateful for those who proceed this in future. Numerous folks can be benefited from your writing. Cheers!
It?s laborious to find knowledgeable individuals on this matter, however you sound like you understand what you?re talking about! Thanks
An added important issue is that if you are an older person, travel insurance regarding pensioners is something you must really contemplate. The older you are, a lot more at risk you happen to be for making something terrible happen to you while in foreign countries. If you are not covered by a few comprehensive insurance cover, you could have some serious issues. Thanks for giving your suggestions on this blog.
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I like what you guys are up also. Such smart work and reporting! Keep up the excellent works guys I have incorporated you guys to my blogroll. I think it’ll improve the value of my site
Oh my goodness! I’m in awe of the author’s writing skills and capability to convey complicated concepts in a straightforward and concise manner. This article is a true gem that earns all the accolades it can get. Thank you so much, author, for providing your expertise and providing us with such a priceless asset. I’m truly grateful!
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Just about all of what you assert is astonishingly precise and it makes me ponder the reason why I hadn’t looked at this in this light before. Your article really did switch the light on for me as far as this specific topic goes. Nonetheless there is actually one particular issue I am not really too comfortable with and while I make an effort to reconcile that with the main idea of your point, permit me observe just what all the rest of the readers have to say.Very well done.
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