Spice has partnered with Transsion to enter the Indian mobile market.
Spice Mobility Chairman Dilip Modi said, “We have formed a joint venture with Transsion and over the next few weeks, we will be exploring various strategic opportunities in terms of manufacturing and distribution of phones in India”.
Spice will be launching 10 high quality mobile phones in next 6 months.
Smartphone market in India is catching up due to higher consumption and fall in data prices.
Due to competition in the mobile market, Spice will have to position its brand well to regain its share.
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