Spencer’s Retail Ltd launched its own apparel brand, 2Bme.
The launch is aimed to push up its margin.
The company will follow a shop-in-shop format as of now with 2Bme being the only apparel brand at Spencer’s & has discontinued existing private labels and other brand.
Priced at Rs129-1,299, the brand will cater to men, women and children.
At present 2Bme brand would be launched across 37-odd hypermarket formats of Spencer’s.
The company is expecting to make Rs300 crore in annual revenue in 3-4 years.
