PepsiCo plans foray into dairy market

• PepsiCo India, the maker ofQuaker oats, Lays chips and Pepsi-Cola, is looking to enter the country’s growing dairy market.

• With consumption of carbonated soft drinks such as colas going down, the company is keen to increase the share of healthy products in its portfolio.

• PepsiCo is looking at dairy products especially value-added products, is not limiting to just flavour milk.

• Sales of value-added dairy products including lassi and buttermilk have been steadily growing, according to market researcher Nielsen.

• Store base has also increased by 60% for dairy drinks in the same period compared with 10% for soft drinks, said Nielsen.

Source: http://bit.ly/2p8fYJG

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