India is the latest mobile handset market where East Asian players are getting the most.
Chinese companies are dominating giving intense competition due to which, a company such as Panasonic will exit the price sensitive and feature-and-entry level smartphones segment.
Panasonic will be focusing on the smartphones which are priced between Rs.7000-14000 which is the fastest growing and demanding segment in the smartphones market.
The company has also established a tie-up with Jaina Group for setting its own distribution.
In order to rebuild the brand and survive the competition from Chinese companies, Panasonic India wants platforms such marketing communications, supply chain management and demand forecasting.
Panasonic’s production level has come down to nearly 1 lakh phones, but it will be increasing the production levels as its new expansion strategy will require higher volumes.
Presently, Panasonic is driving its growth through the television and air-conditions business, and has entered into a partnership with Tata Elxis and TCS for artificial intelligence and the Internet of Things.
