-
Milton has released a TVC for its latest innovation – the ‘leak-lock steel tiffin’ and this ad has been shot on an iphone.
-
It has launched as a part of brand’s ongoing campaign “kuch naya sochte hai”, the ad depicts how Milton’s new technology prevents leakage/spilling of food during the tiffin’s daily journey from home to office through a rough city life.
-
Conceptualized by Ogilvy & Mather, the ad display is HD, so there is no difference in quality between a traditional camera and an iphone, there was a quite a lot post editing work though.
-
The focus was to show product benefit throughout, and to take the viewers on a journey of entertainment and engagement.
-
This campaign is basically targeted at housewives and will run on national and regional TV channels.
-
As a houseware brand, Milton’s philosophy has been to celebrate the love and bonding among family members which is expressed through food, especially by mothers and housewives.
Source: http://bit.ly/2pwOiS2
[row][third_paragraph] Picture Credit:
[/third_paragraph][third_paragraph] [/third_paragraph][third_paragraph] Posted by:
[/third_paragraph][/row]