MTR Foods has launched a new range of Indian breakfasts called the 3 minute breakfast with a 360-degree media campaign including 3 TVCs and a digital film.
Based on the insight that breakfast is the most rushed and most skipped meal of the day, these MTR products can be consumed at home or on the go.
The organized breakfast market in India is driven by a need for convenience with consumers sometimes forgoing breakfast due to severe time crunch in the mornings.
The MTR 3 Minute Breakfast will give Indians easy access to a hot, comforting range of Indian breakfast that they prefer in 3 minutes by just adding hot water.
