Micromax has rolled out an ad campaign to promote its LED TV segment featuring Anil Kapoor. With this campaign, the brand aims to strengthen its consumer electronics segment.
The campaign positions ‘Micromax Living’ as a smart lifestyle for the individuals who want and aspire to have comfort in all aspects of their life.
The campaign shows how the brand has come up with a unique TV mirror feature which allow consumers to mirror the TV screen to their smartphone devices and vice-versa.
The campaign highlights than one can watch whatever and wherever one feels like by using Micromax Smart LED TV. The campaign is launched across print, digital, outdoor and television for its Smart LED segment.
