Mars International India Pvt Ltd, the local arm of American chocolate maker Mars Inc to bring M&M’s candies to India.
It is the sixth chocolate brand that the maker is bringing to India.
M&M is known for a rich brand heritage with unique flavours.
It is a $1 billion brand globally.
Galaxy was the last brand that Mars launched in India, it has also launched Snickers, Mars, Bounty, and Twix.
M&M’s will initially be available in chocolate & peanut variants, & priced at Rs80 for a 45-gram pouch & Rs150 for a 100-gram pouch and sold at 84,000 retail outlets across India.
With India amongst the top 10 focus markets, Mars will enter a category dominated by Cadbury Gems & is likely to face competition from its maker Mondelez International Inc which is in India since 1968.
