MakeMyTrip, the online travel company, announced the launch of its new TV campaign with its brand ambassadors – Ranveer Singh and Alia Bhatt. This initiative is taken to drive consumers to shift from offline to online hotel bookings.
The hotel market in India is highly fragmented, under-penetrated and presents significant headroom for growth.
India is moving towards digitalization and there has been an increase in smartphone penetration and usage of digital payment mediums.
The new campaign reflects the larger business strategy of rapidly growing hotels business by bringing new customers into the online hotel category.
Over the last few years, MakeMyTrip has been focusing on category expansion in the Online Hotels space by bringing down the entry barrier for travellers.
It will build awareness and amplification on digital platforms like Facebook, YouTube and others to create engagement.
MakeMyTrip is putting efforts to make people aware about the different advantages of online booking, the convenience it offers and the variety of discounts that are available for the people. This new campaign by MakeMyTrip will also help contribute to a digital India.
