Mahindra & Mahindra have launched two new digital platforms, one aimed at the buying experience and the other at enhancing the ownership experience.
Mahindra has announced mahindrasyouv.com for its buying experience where a prospective customer can explore the company’s vehicles, accessorise them and ultimately make a booking.
Key highlight of this platform includes ‘Collaborative Exploration’, under which one can try out different paints, alloys, and other accessories on a Mahindra vehicle.
‘Talk to expert’ is another service where prospects can video chat with a Mahindra expert to clear any doubts and seek information.
‘3D Discovery’ service is where users can virtually explore a 3D model of the car and see key features and details and news, and blog update areas.
Mahindra’s second platform, withyouhamesha.com allows its existing customers to store all their car details online and book services.
Customers here can reserve a specific bay and time slot at a dealership of their choice.
The car can also be picked up and delivered to the owner’s home, while the payment and other paperwork like the job card, invoice, etc. can all be done online.
