On the occasion of 71st Republic day, the Adani group launched the #Livetheconstitution campaign.
- It aims to revisit the Preamble to the Constitution of India where Preamble highlights the fundamental values and guiding principles of our C
- It also represents the political, moral, and religious values, the pillars of the C
- It highlights the determination to create India into a sovereign, socialist, secular and democratic republic.
- According to the data, this new brand campaign #LiveTheConstitution has garnered over 2.9 million views, 1+ million views on youtube, and 30,000 shares in 72 hours of release.
- Adani group shares the idea to connect with the millennials and younger audiences through this campaign, who do not hesitate to speak their views on democratic rights and the meaning of being a truly Indian.
- The company looks to interact with young bright minds of today’s generation and the future generations who have experienced traditional India.
- This ad campaign will connect with every citizen of the country and will promote brand image amongst the audience.
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