Unrest and violence in Jammu and Kashmir hit tourism massively last year. The footfalls of tourists fell to 250 per day from 12000 per day. The tourism sector is a significant contributor to the state’s economy.
Ahead of the summer tourist season, the J&K Tourism Board is all set to launch 2 new TVC to promote tourism in the state. The campaign helps promote Jammu and Kashmir as an all-season destination suitable for adventure sports.
The previous promotional ad for Jammu & Kashmir tourism positioned the state as a destination that is ‘Paradise on Earth’. The change in positioning was due to the fact that Himachal Pradesh and Uttaranchal have been associated with adventure tourism.
Kashmir also has perfect weather for tourists and it is hoped that calm returns to the state. These 2 ads will help create a new brand image for J&K Tourism.
It’s encouraging to see efforts being made to revitalize J&K Tourism with these new ads. Kashmir’s natural beauty combined with the hope for peace makes it an ideal destination for tourists!
It’s encouraging to see efforts being made to revitalize J&K Tourism with these new ads. Kashmir’s natural beauty combined with the hope for peace makes it an ideal destination for tourists!