FMCG major ITC is set to continue diversification into new areas with agriculture business playing a key role, as part of its ‘India First’ strategy under which it aims to create 10 million sustainable livelihoods by 2030.
Very soon, the company will start selling potatoes and onions. ITC’s potatoes will have two unique offerings, one is going to be low sugar potato and other is going to be anti-oxidant rich potato.
Identifying agri business and value chain as key focus area, ITC is preparing for the next generation of e-choupal, its rural Internet based network for farmers through which it procures agri and aquaculture products.
Going forward, from items like potato and ITC’s focus is going to be on fruits, vegetable and sea food, so that every few months new commodities are added into the market.
The company has recently introduced frozen prawns and has plans to expand its sea foods portfolio.
ITC is currently in the process of setting up 20 integrated consumer goods and logistics hubs, as part of its Rs.25,000 crore investment to create physical infrastructure to enhance its competitiveness across business segments.
