Indian Hotels Company (IHCL) to bring all its hotels under a single brand – Taj Hotels Palaces Resorts Safaris.
IHCL’s Taj Hotels, Taj Palaces, Taj Resorts and Taj Safaris will be clubbed under a single identity.
The new brand identity will honor the renowned legacy of Taj in a structure creating greater brand resonance with their guests.
Brands of Vivanta by Taj and Gateway will also merge under the aegis of a single Taj brand identity.
The new brand architecture is designed to honor the over 100-year legacy of Taj and to realign Taj’s vision of building a globally-reputable chain of world-class hotels.
The essential elements of the corporate brand logo, the main unit and color palette to remain same as it has a powerful recall as a symbol of Taj’s heritage and tradition.
Transition of all hotels to the new architecture along with the Tajness guest experiences is expected to be completed by December 2017.
