Maruti Suzuki has rolled out a 360-degree marketing campaign, ‘Made of Speed’, for the recently launched Baleno RS -a more powerful and sportier variant to the Baleno Premium Hatchback.
The video showcases a Red Baleno RS performing action sequences along with dramatic sound with the car making sharp turns. It highlights both its speed and precise handling.
The new Baleno RS comes with a tagline – Made of Speed, which is in keeping with the continuity of the Made of Mettle campaign for the Baleno that was launched last year.
According to the brand, the high action and adrenaline-pumping sequences in the Baleno RS commercial are a perfect introduction to this more powerful and sportier variant.
It complements the BoosterJet Engine campaign which created the build up to the much-anticipated car.
Apart from television, the campaign has been launched across Print, Digital and OOH platforms.
The company feels that Baleno RS is for the performance enthusiasts who are seeking more power; throttle response and excitement in their day-to-day driving.
