For big brands and MNCs, investment in any kind of promotions or media campaigns to reach their target audience is not a big deal any day. But for start-ups and SMEs, there is always a big question ahead that how to get the ball rolling on a limited budget. In that case, SEO (Search Engine Optimization) is always a fruitful thought.
Search Engine Optimization is the process of enhancing the visibility of any website or webpage in a search engine’s organic result or natural results. Now, coming to the big question ‘how SEO can help start-ups or SMEs in competing with big brands/MNCs?’
Analyze Target Audience: For every business, it’s really important to understand and analyse their target audience. In SEO or for that matter any campaign won’t work in right direction if a business’s target audience is not defined.
Make a SEO Strategy as per the Target Audience: After defining the target audience, it’s time to make a defined SEO strategy, which will include the present position of the business in organic search market, approach to tap the target audience, and of course certain long-term goals to be achieved in future.
Relevance & User Intent: In SEO, it is really crucial to understand and keep in line with relevance and user intent factor every day. When it comes to search results, it is important to understand the relevance of the result and the user’s intent behind their search query.
Local SEO: For start-ups and SMEs, their target audience circle is quite small and specific in the beginning. This is where local SEO comes into play. Local SEO is an effective way of local online marketing. This means local SEO helps any local business in promoting their product or services to local customers exactly when they’re looking for that particular business.
Identifying Competitors: To be the best and come up in search results, identifying competitors is a must thing. Every business should know that whom they are competing with, what are their competitor’s strategy, strength, weakness, where their competitor is getting traffic from and as many details one could get about them.
Always think about user experience: In SEO, user experience plays a major role in achieving the business objective. If a user is having a bad experience while accessing any website like longer load time, page not found error etc., it is obvious that user will bounce to some other option.
Optimizing for mobile: Last but not the least, optimizing a business or any website for mobile is equally important as for desktop. The search engines are increasing their effort & focus in providing better mobile experience to users.
It’s high time to understand the power of SEO for startups and choose it as your first weapon before your competitor grabs the opportunity to show up first on Google.
