Badrinath Ki Dulhania, the long awaited film by Dharma Productions was released on 10 March.
Starring Varun Dhawan as Badrinath and Alia Bhatt as his dulhania (bride), the film’s first trailer was launched last month and the video has already fetched over 20 million views on YouTube.
With an aim to further endorse the movie, Dharma Productions joined hands with brands to launch integrated campaigns.
As part of the initiative, brands like Red FM, Furlenco and Voltas have rolled out integrated campaigns with the lead actors of the film.
Furlenco, the online furniture renting space, rolled out a campaign with the lead actors of the movie. The brand also promoted its Delhi operations as it has recently entered into Delhi NCR Region.
Apart from the digital campaign, the brand has also rolled out various contests for the city with a motive to create more visibility for the brand Furlenco.
Moreover, Voltas also partnered with the star cast of the film to promote its Fresh Air Coolers. Launched by Brand Street India, the integration campaign promotes the film through the co-branded TVC in addition to a print campaign, Brand Street India- Why Stay Calm.
The trend of movie marketing is gaining momentum. Stars are looking forward to directly connect with their audience as means of movie promotions.
