Salman Khan’s Tubelight was one of the most awaited movies of the year.
Salman Khan fans are going crazy over him and so are the brands trying to leverage on Tubelight’s popularity.
In order to celebrate the release of Tubelight, Cox & Kings have joined hands with producers of the film and have launched ‘Pose Karo, Tubelight Se Milo’ contest, wherein winners will get a chance to meet the lead actor.
The brand has curated special itineraries covering the specific locations where the movie was shot.
Indian Hindi music television channel, 9XM , also promoted the movie. Bade-Chote, the animated characters of 9XM, are seen quizzing the stars of Tubelight, Salman Khan and Sohail Khan and the channel has launched two videos for the same.
Also, The Bakwaas Show 9XM has also renamed their popular time block Highway to ‘Bhaiway’.
Paytm Movies, has also geared up Tubelight. Consumers can buy movie vouchers that can be redeemed while booking tickets; selected movie-goers will get an opportunity for an exclusive meet-and-greet with Khan and digital autographed posters and merchandise.
Also, the makers of the film have joined hands with Facebook to create a cover video for the official film page. The cover video features Khan doing the signature hook step from the film’s song “Radio”.
All in all, brands are smartly using Bhaijaan’s charm to influence the consumers and making the most of this opportunity.
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