Nova, the global eye-wear brand from Vision Rx Lab has forayed into the vast consumer segment in India.
Available in more than 45 countries worldwide, the brand has achieved a strong foothold in B2B segment internationally.
Nova offers a bouquet of premium eye-care solutions, ranging from advanced digital lenses to fashionable frames, power sunglasses and swimming goggles.
The brand ‘Nova’ mounts the best of two domains where world-class vision correction technology lenses meet the fashionable frames and sunglasses.
This brand philosophy was perfectly summed up in the baseline Vision Meets Fashion for their exclusive streaming of ‘Nova: Vision Meets Fashion’ film in YouTube for promotions.
