Future Group planning ‘loyalty-driven’ convenience stores

• Future Group is planning to start ‘loyalty-driven’ convenience stores, a new concept in the industry.

• Consumers will be able to get more discounts compared to other chains like D’Mart & online platforms like Amazon & Flipkart, who have recently entered groceries.

• The concept is a combination of a Kirana store, connected commerce & large supermarket

• Each store will enroll 1,500 customers for an annual fee & will have merchandise suited for that locality & consumer base.

• Shoppers to get 10% additional discount on each bill apart from existing applicable offers, consumer credit, home delivery options, and access to the online shopping platform.

• The stores will have three badges – Easy Day, Heritage Retail & Nilgiri.

• The Future group plans to open around 10,000 convenience stores in next four years.

Source: http://bit.ly/2oxumif

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