Flipkart has launched `Metronaut’, a private label brand in men’s fashion & accessories, comprising of denims, t-shirts, shirts & accessories like belts, wallets & sunglasses.
It plans to launch multiple private labels in furniture, fashion & decor ahead of the festive sale season.
It also plans to launch other products like footwear (men’s top-selling categories) & backpacks.
Metronaut which supports over 300 styles in men’s clothing & accessories will be retailed by a single seller, RetailNet.
Flipkart had recently launched a women’s private label Divastri, in ethnic wear category.
The move comes after Amazon India launched Symbol, its private label of clothing for men.
