Flipkart has launched its first private label fashion brand
With this move, Flipkart looks to maintain a lead over global rival Amazon in the online fashion space.
With Divastri, Flipkart is going after the market for women’s ethnic wear, the designs of which will be inspired by clothes worn by Bollywood actors & celebrities.
The company had looked at the shopping trends over the past few months to create & design Divastri.
Flipkart’s fashion subsidiaries Myntra and Jabong already have a strong presence in the private label business with brands such as Roadster (Largest selling Myntra fashion brand) & HRX.
Amazon had launched two of its own private labels — Symbol and Myx, & has been seeing healthy growth in the fashion space.
Both Amazon & Flipkart have signed exclusive partnerships with some global fashion brands in order to get more high-end customers to its platform.
