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Fiat Chrysler Automobiles (FCA) to launch its Mopar brand in India.
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Mopar is best known as a supplier of performance parts for American carmakers like Chrysler & Dodge (now part of FCA) since the 1960s.
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It also functions as FCA’s aftersales service and customer care division across the globe & as a provider of genuine accessories and spare parts for all cars sold under the various FCA brands.
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In India, Mopar will provide vehicle service facilities to Jeep and Fiat owners pan India.
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With this launch, FCA is set to rebrand all existing Fiat and Jeep service outlets as Mopar.
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FCA hopes to improve its brand image by offering better aftersales services for its brands in India.
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Initially the focus will be on aftersales service, however, FCA will expand the brand by bringing in its vast performance parts division, at the end of the year.
Source: http://bit.ly/2nDQo2F
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