Fashion e-tailer Yepme has announced its foray into the European market. The company has launched uk.yepme.com to serve the customers of UK.
The brand footprint is also being extended beyond its own web store across Europe through presence across large online marketplaces in Germany, Italy, France and Spain.
More than 2000 products have already gone live on the UK site and the campaigns showcasing European fashion have been shot in London, Paris and Los Angeles.
Europe offers a good opportunity for Yepme as countries like UK have online sales that are close to 17%, which is higher than US’s 14%.
Yepme will build on its core competency of in-house technology to deliver single view of the customer and resources, low-cost fast fashion supply chain. Yepme uses various online tools to get insight into the latest trends on fashion across Europe.
The Indian and UK team will work closely to deliver on the core proposition of being “Unreasonably Fashionable” at value pricing. Yepme targeted once it became profitable in India. Technology,Fast Fashion Supply Chain and Brand will help it gain market share in the European market.
