Fabindia is India’s largest private platform for products that are made from traditional techniques, skills and hand-based processes. It links many craft based rural producers to modern urban markets thereby preserving India’s traditional handicrafts in the process.
Recently, it launched a new retail format called the ‘Fabindia Experience Centre’ in Mumbai.
This is the second such experience store for the retailer, with the first piloted in March in Delhi and it plans to open 10 such stores by the end of 2018.
Fabindia currently has 268 stores in all, of which about 50 stores are through the franchise model.
Presently, there are 11 Fabindia International stores but further expansion has been put on hold.
The Fabindia Experience Centre houses a Fabcafe, an interior design studio, organic wellness centre and an alteration studio.
The “Fabcafe” primarily focuses on bringing a nutritious menu highlighting India’s diverse cuisine with a wide array of dishes representing various parts of the country.
Extending the focus on health and well-being, the experience centre also has a designated space for Organic India’s first wellness store in Mumbai.
The wellness centre allows customers to interact with trained consultants on various aspects of health, lifestyle and well-being.
The interior design studio (IDS) provides a range of services such as consultancy on layouts, mapping spaces, product customization and colour scheme coordination, among other things.
Brands nowadays are focussing more on the customer experience along with the products they are offering. Fabindia experience centres will thus offer customers with a first-hand experience of their products thereby increasing the sales.
