Tata Motors recently launched its flagship offering, Hexa in the utility vehicle (UV) market. With the industry expected to grow at 8.6 per cent this year and Tata Motors poised at no.4 in the industry at the start of 2017.
Experiential marketing has played an active role in the overall marketing efforts for HEXA. Even before its commercial launch, Tata Motors rolled out HEXA to a host of influential personalities such as cricketer Dinesh Karthik, actor Rahul Bose, anchor Rajiv Makhni and author Chetan Bhagat.
Additionally, HEXA cafés and HEXA Experience Centers invite customers to get their family along for a drive, one can test the vehicle’s off-roading capabilities in addition to unwind and have fun with live performances, kids’ zone, pet adoption center, etc. at the venue.
