Fly Dubai, Fly Emirates is a true motto when it comes to flying luxuriously to one of the richest cities in the world. With best-in-class services and one of a kind experience, this airline, in no way, fails to deliver more than a travel experience, worth every penny. Let’s have a look at what makes us choose Emirates from amongst a myriad other flights:
Emirates is an airline based in Dubai, United Arab Emirates. It is a subsidiary of The Emirates Group, which is wholly owned by the government of Dubai’s Investment Corporation of Dubai. It is the largest airline in the Middle East.
Emirates came into existence in March 1985 with the help of Dubai’s royal family. Maurice Flanagan was the founder of Emirates.
It is the world’s fourth largest airline by scheduled revenue passenger kilometers flown, the fourth-largest in terms of international passengers carried, and the second-largest in terms of freight tonne kilo-meters flown.
They started offering round-the-world services from autumn 1993, after entering into partnership agreement with US Airways.
Emirates airlines manages all its operations from the Dubai airport and operates an estimated 3,500 flights on a weekly basis with aGlobal networkspread through six continents, seventy-eight countries and one hundred and forty two cities.
It became the first airline tosupply personalized videos in all the classes of the aircrafts, the first to provide showers on the flights and even private suite in the flights.
The distribution strategy includes allocating and distributing the tickets through travel agents and tour operators.
Emirates have adopted the strategy of dynamic pricing. This helps them in management of seat capacity on every airplane in order to get the highest available price for every seat. This results in flexible prices of the seats.
They also use the premium pricing policy for its distinguished customers who demand exclusive, luxurious and high-class services. The luxury class of Emirates is world renowned.
Emirates use traditional as well as ultra-modern marketing strategies to attract different sections of customers. In order to reach a diverse segment of customers, advertisements have been placed in magazines, newspapers, billboards, radios, television
Their website is designed in at least nine languages which is why they can cater to variety of customers across the globe.
Their campaign called “The Kids Go Free” was very successful in attracting customers from different parts of the world to the city of Dubai. Under this scheme, the parents were allowed to travel with two under sixteen aged children. The tickets, meal and accommodation of the children were free of cost when two paying adults accompanied them.
