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Oetker India has launched a sub-brand called ‘Dr.Oetker Fun Foods Professional’. Food service is an important growth pillar for the company and it aims to build it as a significant pillar in India.
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The sub-brand will help the company expand its reach of food service range across the country. Oetker is an expert and retail market leader in Western Sauces and Spreads segment in the country. They aim to further strengthen the food service division with rebranding.
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The launch will also be supported by various above the line (ATL) and below the line (BTL). The overall packaging and look of the range have been revamped keeping in mind the requirements of food service consumers.
Source: http://bit.ly/2on7SjK
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