Domino’s, an American pizza restaurant chain founded in 1960 by James Monaghan and Tom Monaghan rooted itself in India 20 years back and now occupy a market share of 70%.
After starting its business in India in 1996, now pizza giant is starting to follow Phillip Kotler’s method of delighting the customer.
Now Domino’s is customising their pizza on the basis of customer feedback with a new campaign called “Aapne Kaha Humne Mana”.
This campaign was rolled out in the USA and was highly successful.
Other improvements include simplifying the menu and training staff for first timers and also introducing the all-night delivery service in cities like Mumbai, Gurugram, and Bangalore.
Domino’s has introduced the middle-class Indian with a plate loaded with flavors and is still trying to improve itself but Domino’s need to learn from the mistakes of previous failed campaigns like Burger Pizzas buy one get one free offer which resulted in the reduction of the value of the product.
I all the time used to read article in news papers but now as I am a user of internet so from now
I am using net for articles or reviews, thanks to web.
Hello, I enjoy reading all of your article post. I wanted
to write a little comment to support you.
I all the time used to read article in news papers but now as I am a user of internet so from now
I am using net for articles or reviews, thanks to web.
Very rapidly this site will be famous among all
blogging people, due to it’s good articles or reviews
What’s up to every one, the contents present at this
website are actually awesome for people knowledge, well, keep up the good work
fellows.
Thanks a lot for the blog article.Really looking forward to read more. Great.