Dentsu Webchutney, a digital leg of Dentsu Aegis Network, has announced its new B2B marketing division, headed by Samera Khan, EVP-Strategy.
The gap between a customer and a consumer is widening and the company wants to remove this gap, so it decided to open a B2B marketing division, said Mr. Siddharth Rao, CEO, and co-founder at Dentsu Webchutney.
Also, it is seen that most of the B2B are on LinkedIn with around 36 times more followers on Instagram but about 20 times more engagement happens on Instagram than on LinkedIn.
The company is looking for a consistent browsing and search behaviour of the users which is seen here.
This new division is a one stop specialized solution for businesses targeting other businesses, mainly focusing on content marketing and distribution strategy along with market research, online-offline marketing, and publicity.
The company knows what exactly is a need of Indian consumer and it has strategized experiential content marketing to go with B2B.
The ultimate goal of the company is H2H (Human to human), to humanize the B2B relationship.