Deepak Mishra

We all aim to be at the top, be placed in the best organization with a great salary but how many of us work hard on achieving it, hardly any of us. We totally rely on our Institute to get the best companies for us and blame them if we are not able to get through.

One of our alumnus Deepak Mishra did an exemplary work in his internship and with his immense perseverance, passion and determination got a pre-placement offer at one of the largest retail organization Aditya Birla Retail Limited (ABRL).  Marketing360° spoke to Deepak Mishra on how he paved his way into ABRL. Edited excerpts:

Describe your internship.

I was very clear of getting into Retail Marketing. So the whole idea was to go out, search for the big shots and upload the resume there. I went to Future Group, D-Mart, Aditya Birla and Croma, got rejected from each one of them but luckily I got a call from Aditya Birla on no stipend basis and I joined them. I was hired for FMCG food category where my primary objective was to analyze if the chiller placing is efficient for the stores or not. Such was the impact of my project that chillers were removed from 500 supermarkets and 20 hypermarkets and to increase the efficiency they came with a Plan B with thoughts and inputs taken by me.

Do’s and Don’ts of an Internship

Be curious: try and understand why things are happening the way they are, why not another way. This gives you an opportunity to explore more and improve your knowledge.

Be Disciplined and Punctual: when you join any company you are being monitored from day one. The way you communicate, your punctuality, how disciplined you are, your attitude towards your work, everything is monitored and you are reviewed on every aspect.

Don’t limit yourself: Don’t restrict yourself to the department you are hired for. During my internship, I went to the electronics, HR and Consumer Durable Items (CDI) department where I learnt how to work on excel. This helped me to get a holistic view of the company.

What is your mantra for success?

I believe in three P’s i.e. Proficiency, Perseverance and Providence.

Proficiency- You should have an in-depth knowledge about your domain, gain expertise in it.

Perseverance- The will to endure to the end, the will to gather strength from distress and the determination that never to allow your energy and enthusiasm to be damped from discouragement is perseverance. To excel at any point in your life you have to be perseverant.

Providence- Like they say, luck favors the brave, and hence someone who is proficient and perseverant, will always rise and shine.

Could you relate IBS curriculum with the Real world?

When you enter the corporate world, 5% work is based on theoretical knowledge and 95% of it is all practical. But that 5% theory helps you the most. Since I was in retail, if anyone asked me what type of store layout it is and I say I don’t know, it does not give a good impression. But if I am well versed with my theory, I can tell them it’s a grill layout or a fencing layout, it gives a good impression.

The course what IBS has designed is very industry oriented. We only learn what the industry requires us to know. The soft-skills sessions have helped me to refine my personality and become a corporate fit.

What would you like to tell the students?

I urge all juniors to know where they want to be. It’s good to keep your options open but you have to be specific as well. Marketing and finance fields are huge, they offer various types of work profiles. If you have the attitude that I will sit for any marketing or finance company and accept any work profile offered by them, this is surrendering yourself to the company. You have to self-introspect yourself and know in which field you really want to work.

Deepak Mishra is an alumnus of IBS Mumbai, batch 2015-17. He is currently working with Aditya Birla Retail Limited (ABRL), prior to working with ABRL he was associated with Tech Mahindra for 4 years. He is a B.ScIT graduate and holds a diploma in computer technology from Mumbai University. He loves playing guitar and has won many competitions for IBS Mumbai.

 Deepak Mishra (M) : +91 98706 15682

 

Interviewed by: Shyamli and Nishant

 

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