Dabur India has launched Amla Plus as part of its Real Wellnezz brand.
This is the second product under the brand, after the Jamun variant.
Amla Plus to compete with Patanjali’s popular Amla juice.
Growing concern for health is the major driver for fruit and vegetable juice market globally.
Amla being an excellent source of Vitamin C helps to boost immunity, metabolism and prevents viral and bacterial ailments, including cold and cough.
Consumers becoming health conscious are preferring healthier beverage options and looking for replacements for carbonated drinks and energy drinks.
Dabur has been expanding its range of packaged juices with Real Wellnezz with 100% jamun juice, Real Activ Coconut Water and Mausambi (sweet lime) juice over the past two years.
