Customer Loyalty Is Overrated

• Harvard has explored the science of in their recent study.

• We usually fill the gaps we possess in our mind with the brands message and purchase the product that feels just right for us.

• In other words we like those things we see or experience the most.

• Familiarity and comfort is the second thing before buying a product like that of Facebook.

• For a wider customer base, brands should focus on few important aspects of product.

• Making the product popular early like P&G’s Tide which was sold free with washing machines in America.

• Design the product for habit by choosing the offerings.

• Keeping simple communications and innovating the product keeping the old services so that is easier for the consumer to adapt to newer versions.

Source : http://bit.ly/2hUgZ5k