Consumer Generated Marketing -

Consumers are the main elements of any product or service provider.
In simple terms, consumer generated marketing is the brand exchange created by the consumer themselves.
Consumers share their own experiences with the brand through blogs, video sharing sites, image and photo on social media platform.
Consumer generated marketing is a reflection of consumer loyalty towards the brand. That generates the positive response for the brand.
For instance, Starbucks had a white cup doodle contest in April 2014 where the consumer had to design their cups and submit the photos as entries. Nearly 4000 customers submitted entries in a 3-week span. It was a great way to earn publicity and proved that they value their customer feedback.
Even Oreo India had the doodle contest that inspired imagination with the cookie. The fans were invited to create doodle using a cookie and the doodle was shared on social media.
Consumer generated marketing creates an honest experience of the consumer with the brand that even assists the brand to know what their consumer wants.

Consumer Generated Marketing