A clutch of Chinese cross-border sites are starting to attract Indian shoppers by offering low-priced fast fashion products.
In the past few months, online retailers based in China like SheIn, Club Factory and Alibaba’s Ali Express are estimated to be racking up as many as 10,000-15,000 orders daily on an average.
These companies digital spends and targeting done through platforms like Facebook and Instagram helped these sites in India.
Most of the specialised online retailers based in India ship out orders ranging between 10,000-30,000 daily.
The success of these Chinese e-tailers contrasts the state of local vertical players like Craftsvilla, Voonik, Zivame, which are struggling to survive.
Amazon, too, has started shipping products available at its US store into India with additional shipping costs.
An executive from a logistics company believes that – these sites are performing well because they provide affordable goods to Indian consumers. With growing familiarity of online shopping, people are willing to experiment with buying from international websites.
