Old monk is an iconic Indian dark rum, launched on 19th December 1954. The dark rum with a distinct vanilla and alcohol content of 42% and produced in Ghaziabad, Uttar Pradesh. Kapil Mohan was the man behind the iconic rum Old Monk and believed that the product itself is advertisement enough. Under his watch Old […]
The man behind the iconic rum Old Monk Read More »
Context replaces advertising as a growth lever Advertising is a one-way communication, and consumers don’t like it. 600 million consumers are using ad-blocking technology. The future of marketing is about context. Advertising is designed to distract away from the task at hand, while context matches it. Purpose becomes the heart of marketing 79% of consumers
Five marketing megatrends for 2018 Read More »
Netflix has grown significantly in the Indian OTT video streaming market; however, it is far behind other OTT players. At present, it is the fifth largest player in India, behind players such as Hotstar, Voot, Amazon, etc. On one hand, Netflix has stuck to its global strategy of a subscription-based revenue model and on the other hand, Hotstar in India has
Hotstar beats Netflix Read More »
The beauty and wellness industry in India is booming, with a tremendous potential for growth in 2018. The herbal beauty business will continue to drive the growth of the beauty industry in India in 2018. It is estimated that the salon and spa business together account for 31 per cent of the total size of the beauty and wellness
Brand identity, unique products will drive the beauty and wellness industry in 2018 Read More »
The advertising and talent management industry will seek clarification from the government about what is ‘misleading’, as the consumer affairs minister proposed a new consumer protection bill stating that celebrities can face up to a three-year ban for appearing in misleading ads. In order to conclude whether the ad is misleading or not, advertising industry had asked for
Industry seeks clarity on misleading ads Read More »
Food delivery apps are laying the foundation of a new category that has immense potential to solve for everyday practical eating needs. There has been entry of food tech companies that are using the power of technology to make the delivery process transparent, less transactional and available beyond one’s home. Today there is a higher dependence of customers on
How 2018 will shape up for Indian food tech industry Read More »
Google is preparing to open brick-and-mortar stores in India to shore up sales of its Pixel smartphones. The plan is to open experience centres in India where consumers can actually have a look and feel of the products. The company was encouraged to open these centres by the response to more than a dozen pop-up stores in recent
Search for sales takes Google to offline stores Read More »
According to a national survey conducted by experiential marketing agency NeoNiche, a majority of respondents said the most favoured tool to best reach customers was advertising. The survey took responses from marketing professionals across 11 verticals. It found that TV ads continue to dominate spends on advertising and promotions. The other findings were as follows:
Advertising best tool to reach consumers Read More »
As per the latest edition of Zenith’s Advertising Expenditure Forecasts report, the ROI agency of the Publicist group, newspapers will continue to be the most dominated media segment for the next three years. By 2020, newspapers will have Rs. 26,670 crore or 38.9% share of the total AdEx even as digital continues to grow at
Newspapers will have major share of ad spend for three years Read More »
There is a profound transformation in the way marketers think, act and respond to the millennials since the advent of marketing era. Those who are 18 to 35 years old are considered as millennials. It is not just age group, millennials is a state of mind that affects the consumer behavior. The millennials (also called
The nub of marketing for millennials Read More »
