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The ban came into effect on June 24, is expected to considerably hurt online retailers, delivery companies, and logistics platforms in terms of costs and delivery timelines, with Mumbai and Pune accounting for about 25-30 percent of e-commerce orders nationally. E-commerce companies including Amazon and Flipkart are likely to get three months relief from the […]

Niche marketing is a marketing tactic deployed to target a specific market segment which is unique. A niche market does not mean a small market, but it involves specific target audience with a specialized offering. By doing so, the company becomes a market leader and it becomes impossible for other firms to enter that particular

Every marketing coin has two sides. One throws light on the brand whereas the other throws light on the product. Every company focuses on making its product superior to their competitors. The role of perception- The perception is very strong and most important thing when you step into the market with the new product. If

Friction is the percentage of consumer dropouts during the path to purchase. During the purchase journey, consumers are enticed by the promise of instant fulfilment at each stage of the purchase funnel. However, when consumers routinely encounter inconveniences they tend to abandon their path to purchase. Friction occurs during both, offline or online consumer shopping

The world of font size is a crucial part of your consumptions of texts, both offline and online. In a country like India, which has a multitude of languages and scripts, conceptualising and designing typefaces has immense potential. A font is a set of printable or displayable text characters in a specific style and size. The

Televisions have always been a part of our house for entertainment. Be it cricket match or a movie, Indians have always had a bond with their TVs. And when it comes to televisions, Big Screens is what the Indians are going for. The trend has gathered pace over the past 2 years prompting companies to

Companies are no longer just segmenting social media profile based on tastes and interests for better ad targeting, but also working towards leveraging the data for offline engagements. These include customer care programmes, building communities or generating word-of-mouth. Segmenting the customer base is a pre-requisite for sales. Earlier the sales team of a company would

Sensory Marketing is simply the process of winning a customer’s trust and attention by appealing to each of his five senses. Sensory Marketing is still an effective means of offline brand building. Today most brands focus on enhancing customer experience and this can be done effectively by a combination of both online as well as

The features of business to business such as negotiation of price and terms on lunch business meetings no longer exist due to change in technology over the past two decades. Recently digital trends have completely replaced the traditional business to business purchasing process with the peak usage of smartphone and Internet and have completely changed

Today in this digital era all brands are focussing on the customer satisfaction and customer delight. Every brand wants to connect with its customers at an emotional level that will help them increase their brand equity. Various brands have come up with amazing ads and movie clips which have been unique and emotionally heart touching