TRENDING

Social media has become a critical part of every marketer’s marketing mix. From Facebook pages to YouTube ads, everything plays an important role in driving intent and conversion in the consumer’s journey. Here are the five social media trends which every marketer should keep in mind in order to stay on top of the social […]

As election is around the corner, two of the country’s top media agencies –GroupM and Zenith predict that the advertising expenditure (adex) is going to soar at the rate of 14-15%, with the marketing effort that political parties are expected to put ahead of the elections. Sources from top advertising executives have indicated that the

Hindustan Unilever (HUL) announced its merger with GlaxoSmithKline (GSK) Consumer Healthcare for a deal of ₹317 billion on Monday 3rd December 2018. It is one of the largest deals on the consumer goods space in India so far. The main idea for the merger was to acquire Horlicks and other nutritious health food drinks from GSK in over

The word “Selfie” has now become an emotion for everyone. The brands have taken this opportunity to advertise their product or to spread awareness digitally.  They have made Selfie’s a way of earning or winning coupons or hampers by publicizing their product on an individual’s social media. Brands have designed few interesting selfie campaigns which

The decline in the value of decentralized digital currency bitcoins enables blockchain technology to step into the retail businesses. There are many out there who are taking this up to develop their businesses. Blockchain technology helps the retail organisation to provide authenticity of their products at every point to their customers. 2.5% of faulty products

While the right to privacy is universal and free, upgrading privacy settings on lives comes with a price tag. There are eye opening revelations from the Facebook-Cambridge Analytica scandal. Ghost numbers appearing in phonebooks. Google apps’ tracking people even after their phones’ location is disabled. There lies a persistent suspicion that apps are spying on

Customers are the king of markets and there are plenty of products and services that they can choose from. It’s not an easy job to grab the attention of the customers. Words play a vital role in branding a product and advertising its offers. It’s quite essential to choose the correct content. As customers easily

One of the most powerful -and sadly, under-leveraged- weapons in the visual communication toolkit is colour. Why is it so powerful? How can it be used strategically to benefit your brand? Brand, meet colour- Colour can create distinction, communicate a feeling or personality, build faster recognition, nurture emotional bonds, and provide an easy shortcut for

Journey of FIFA world cup 2018 has been amazing and full of enthusiasm. Football is the most loved and played sport. And people eagerly wait to show their support and excitement during FIFA. Here is some of the happening statistics related to viewership of FIFA 2018. The first 48 matches garnered 83.9 million viewers across

 The expression customer journey, can at times be a bit misleading because it can be taken to imply that there is an end, a conclusion. Companies that want to reach their full potential now need to understand the importance of maintaining a permanent presence in the lives of customers. Know your audience- Not many years