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The times have changed drastically when Father’s Day used to be celebrated without much of a buzz, brands in today’s era ensure that the superheroes of our lives are properly celebrated. This Father’s Day too, various brands jumped into the bandwagon by celebrating the occasion by trying to emotionally connect with their audience.  The wishes […]

It is not the strongest of the species that survive, or the most intelligent, but the one most responsive to change. Experiential marketing isn’t about creating the biggest spectacle or employing cutting-edge technology. It’s about resonating with people, and people can be fickle. Marketers who are able to evolve their offering to suit the fluctuating preferences

Low-cost airlines, the pioneers of brief discomfort at bargain prices, have struggled to master long-haul flights. Now one of the world’s most successful budget carriers is considering cut-price business class seats as a way into the Europe-Asia market. IndiGo, which currently flies as far as Istanbul, is mapping out an ambitious long-distance network. The airline aims

  Movie marketing has the power to influence and position a concept in the mind of the audience. In India, film industry is very cumbersome and is continuously flourishing since its inception with dedicated followers. This growth gives brands numerous promotion opportunities. Brands have taken all the possible event to associate with movie. At the

India as a country has always been fascinated and inspired by movies. Film stars in this country have always had ardent and dedicated fan base, a relationship which goes beyond watching a three-hour-long film inside a theatre. Tamil Nadu, a southern state in India for example has had some of the most influential leaders like

Every 12 years, millions of priests, people, and Hindu devotees come together to bathe in the sacred river to cleanse their sins, and feel the hand of god gracing them. Sangam – the confluence of the Ganga, Yamuna and the mythical Saraswati rivers at Allahabad, situated in Uttar Pradesh, India is considered one of the holiest

With a number of rumors and misleading information spreading on WhatsApp in India, it had run campaigns regarding offering tips to users on how to spot misinformation. Now, it is launching a new fact-checking service called checkpoint Tipline in India ahead of the country’s upcoming elections.   WhatsApp has affiliated with Proto and also with Dig Deep Media and Meedan

As the election season is approaching, India’s two biggest political parties have thrown the traditional ideas of how to attract voters out the window. The stories candidates tell have a powerful impact on the momentum of their campaigns. Voters have demonstrated that they respond to political leaders who have a compelling story; they want to

This is that time of the year when you can see kids constantly inside their homes, sunk by the weight of their books, and staying away from the radar of nosy neighbours and relatives. Brands have gone a step ahead this year, to empower the kids to do their best as exams inch nearer day

The European Parliament has embraced questionable copyright changes advocated by news distributers and the media business, conveying a hit to the tech giants that campaigned against it. European officials were pointedly partitioned on the copyright issue, with the two sides exposed to the most extreme campaigning the EU has ever observed from tech giants, media