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Advertising Standards Council of India (ASCI) will be shortly issuing the final set of guidelines on celebrity endorsements. The consumer affairs ministry is piloting a Consumer Protection Bill in the ongoing session of Parliament, with big penalties on celebrities endorsing misleading ads. The key change expected in the guidelines to be issued by ASCI will […]

Science fiction writers have long predicted the arrival of human alternates. The human alternate in the form of a robot has found use in repetitive business roles humans’ don´t want or are likely to make errors in. Our world is increasingly automated, programmed, robotized. What started in manufacturing and services has arrived in marketing. The

Badrinath Ki Dulhania, the long awaited film by Dharma Productions was released on 10 March. Starring Varun Dhawan as Badrinath and Alia Bhatt as his dulhania (bride), the film’s first trailer was launched last month and the video has already fetched over 20 million views on YouTube. With an aim to further endorse the movie,

Anushka Sharma is going viral but this time on Whatsapp. Film makers of “Phillauri” have discovered a new method to engage viewers through Whatsapp. This movie is about an invisible ghost (Anushka Sharma) and so Anushka will not be visible to users on Video chat. Linking the story to chatting on Whatsapp is considered one

For big brands and MNCs, investment in any kind of promotions or media campaigns to reach their target audience is not a big deal any day. But for start-ups and SMEs, there is always a big question ahead that how to get the ball rolling on a limited budget. In that case, SEO (Search Engine

India’s mobile market is already reaching massive heights but is nowhere near hitting saturation. Current initiatives with dropping data prices, increasing the reach of broadband and mobile signal plus government’s initiatives on going cashless will only heighten this accelerating growth. India is one of the largest mobile markets globally and mobile is 3rd largest advertising

According to a new research, brands with simplest propositions, comparatively grow and prosper faster. Consumers feel that brands with simple propositions saves their time. Offering a straightforward shopping experience that meets consumers’ weekly shopping needs – without confusing them with complex promotions – is central to Aldi‘s, (a global leading discount supermarket chain) simplicity. According to the brand,

Marketers need to shift their focus now to understand the need, aspirations, and behavior of Generation Z, who are also called ‘Post-millennial’ or ‘Centennials’ those are born between the years 1997 to 2011, according to a new report. According to a global research agency, Kantar Millward Brown, to get accepted by Gen Z, brands need

What if someone tells you that you can get paid monthly just by watching web series or shows. Yes, Netflix does that. Netflix, the exponentially growing company actually hire employees to just watch their series of shows, who are called as “Taggers” These Taggers are indulged into Binge watching of shows like ‘House of Cards’

Today’s marketers are here developing solutions even through marketing. Called- ‘youtility marketing’, its marketing so useful that you would pay for it. Many examples exist in this context of marketing, where people would actually want to be exposed to it.Here are a few clever campaigns- 1. Lowe’s Fix in Six This series of Vine videos