SOCIAL MEDIA

Facebook is making a debut in premium television and developing around 24 shows that will be premiered in mid-June. There will be both long duration shows on the pattern of ‘House of Cards’ and also 5-10 minutes shows that will be added to Facebook app’s video tab daily. The brand wants to create some more

Twitter is launching a 24-hour streaming news channel in partnership with the Bloomberg Media, in the expansion of Twitter’s video operations. With this new network, they are setting out to reinvent the digital breaking news experience for the global news consumer who wants and needs more than what’s available. Twitter’s user growth has stalled in

In today’s age of personal branding through social media, are we all brands? As individuals, yes, we are. Social media profiles are creating expectations about individuals pretty much the way advertising does for a brand by propelling the idea of ‘you’ as a brand by creating the concept of ‘broadcasting of self’. Think of yourself

Bearing version number 2.17.20, the new WhatsApp update introduces the ability to make Siri read out the latest WhatsApp messages received by the user.  After the update, users can have Siri read their messages by saying, “Hey Siri, and ask, Read my last WhatsApp message.”  Once the command is given, Siri will tell the user

Hike Messenger is set to launch a payments mechanism on its app that will be linked to the government-backed unified payments interface (UPI), which will make it the first messaging app in India to have such a service ahead of Whatsapp. It may launch peer-to-peer payments within the app that would help in making digital

Twitter has unveiled special player emojis for 30 of the IPL’s biggest stars who light up the league. This is the first time that cricketers have got customised emojis. Fans can just Tweet using the designated player hashtag (i.e. #ViratKohli for Virat Kohli) & an emoji version of that player will automatically appear after the

WhatsApp may launch a peer-to-peer payment system in India and is likely to be powered by the Unified Payments Interface (UPI). India’s most popular messenger service announced that it had crossed 200 million monthly active users in India and a payment system integrated into the app would be a significant update and could open up

Twitter is one of the ways to easily get some customer service by simply tweeting, which can often get a faster response than finding a customer support number or using email. Twitter has launched a new tool, allowing brands to request & share location data with users via direct messages in order to provide better customer service.

Video has become an important channel for publishers,brands and creator to reach audience. Twitter has now introduced a feature called ‘pre-roll ads’ on Periscope video to monetize from advertising. This will enable brands to merge message and broadcast within Twitter. Consumers can watch these videos on the top when they scroll publisher’s page. This will