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Rebranding: Rebranding is the process of changing the corporate image of an organisation. It is a market strategy of giving a new name, symbol, or change in design for an already-established brand. The idea behind rebranding is to create a different identity for a brand, from its competitors, in the market.  Rebranding exercises help firms […]

Walmart Storeshas opened a ‘dark store’ (a large retail facility that resembles a conventional supermarket or other store but is not open to the public, housing goods used to fulfill orders placed online), in India. The 45,000 square feet centre at Bhiwandi will serve kirana storesand other B2B businesses through online orders and will mostly stock packaged consumer products

Future Group is one of India’s retail pioneers with multiple retail formats. Currently, they are in advanced talks to acquire grocery retailer Foodworld Supermarkets. This deal would give Kishore Biyani sway over a network of nearly 150 groceries, beauty and personal care stores in southern India. If the deal cracks then it will be Kishore Biyani’s sixth acquisition

Domino’s, an American pizza restaurant chain founded in 1960 by James Monaghan and Tom Monaghan rooted itself in India 20 years back and now occupy a market share of 70%. After starting its business in India in 1996, now pizza giant is starting to follow Phillip Kotler’s method of delighting the customer. Now Domino’s is

Walmart Storeshas opened a ‘dark store’ (a large retail facility that resembles a conventional supermarket or other store but is not open to the public, housing goods used to fulfill orders placed online), in India. The 45,000 square feet centre at Bhiwandi will serve kirana storesand other B2B businesses through online orders and will mostly stock packaged consumer products

Growing up in Cornwall, England, ‘William Hamley’ might have become a tin miner or a fisherman but William had other ideas. He dreamed of opening the best toy shop in the world. Hamleys has been a landmark on London’s Regent Street for more than a century now. In the early days it was called as

  McDonald, the world largest fast-food chain by revenue, is beating the competition by its value promotions and adaptation of healthier options. An aggressive value promotion is one of the key factors of this success which include mouth-watering offers, which lets consumers buy two menu items at just $5. According to Neil Saunders (Global Data

Lenovo group will try to regain its market share by focusing on its offline presence. Many Smartphone players have tied up with e-commerce players but that still constitutes a small part. In India people still buy electronic items like mobile phones and laptops from brick and mortar stores. And so there is increase in distribution

Consumer durables involve any type of products purchased by consumers that are manufactured for long-term use like washing machine, furniture, refrigerators etc. This festive season, consumer durables companies are witnessing slower sales. Many companies like Panasonic India, Godrej Appliances and Usha International are finding sales in the ongoing festive season to be slower. This is

There are more than 10 million kirana stores in India. This traditional trade has become the growth engines for FMCG products as they make up for at least three-fourths of overall FMCG sales in the country. This has got the marketer researchers thinking and putting into action the plans to get this Kirana stores to